UK Cultural Snapshot: Rural Behaviours 2024 - 2025
REPORT
29 Aug 2024
UK Cultural Snapshot: Rural Behaviours 2024 - 2025

What does life in the UK look like outside of cities? Why is wild swimming a lifeline for community? What's next for UK localism? This snapshot explores the behavioural shifts and norms of those living in rural communities up and down the UK in 2024.

Kerry Booth

Kerry Booth is chief executive of the Rural Services Network, an independent organisation that encompasses a wide range of partners and organisations which all work together to help provide a voice for rural communities.

Megan Carnegie

Megan Carnegie is a journalist and editor. She has written for Courier, Time Out, Guardian Weekend, Creative Review, The Telegraph, Evening Standard, and more. Outside of work, she can be found reading, running, and killing off her houseplants.