Carolyn McMurray is a 24-year-old B2B and tech copywriter and the founder of Word Tonic, an online community for Gen Z copywriters, which aims to make the industry more accessible for young people.

Ella Darlington is an award-winning PR and digital marketing specialist and the head of communications and marketing at Creative Access, a careers platform for people from under-represented communities.

Tessa Love is a writer whose work focuses on the undertones of culture and human experience. Her work has been featured in Outside Magazine, The Believer, Longreads, BBC, and more. She is also a cultural researcher and trend analyst specialising in youth behaviours and insights. She has produced reports, articles, white papers, and films that have informed the strategies of some of the world’s biggest brands, and she previously served as the editorial director of Western Europe for the global youth insights and research agency YPulse.