How is India’s Gen Z changing the way they earn and spend money?
REPORT
30 Sep 2024
How is India’s Gen Z changing the way they earn and spend money?

Indian Gen Zers are preparing for an uncertain economic future by changing the way they manage their money. They prioritise value, are more entrepreneurial, and have more open discussions about finances. They want to enjoy life now while securing their future, making careful spending decisions that reflect both prudence and aspiration.

Arpit Arora

Arpit Arora is India's leading wealth strategist and personal finance expert. He is a three-time TEDx speaker and a Philip Kotler Awardee. He is working to transform the financial lives of millions of Indians so that they can live a life free of money worries and follow their passions.

Priya Krishnamoorthy

Priya Krishnamoorthy is a personal finance professional. She helps individuals and families master the psychological and emotional aspects of personal finance, with a proven track record of success with over 150 clients.

Pari Bajoria

Pari Bajoria is a trend forecaster, cultural strategist, editor, and writer, with a background in fashion and lifestyle. She uses her skills to analyse global markets and tap into human behaviour through cultural research and is passionate about helping businesses stay ahead of the curve by analysing key trends and translating them into actionable insights. She believes that understanding cultural forces and using trends to foster positive changes is of utmost importance.