Fragrance entrepreneur, researcher and consultant, Daniel Plettenberg has a rich background in luxury, perfumes, automotive/technology, and FMCG industries. He’s also the founder of Valor Research, a boutique market research agency, based in Hamburg, Germany.

Sonja Niklas, a beauty brand consultant and the founder of The Cosmetic Affiliate, has 30 years’ experience in senior management positions in the fragrance and skincare industry across Europe.

Tessa Love is a writer whose work focuses on the undertones of culture and human experience. Her work has been featured in Outside Magazine, The Believer, Longreads, BBC, and more. She is also a cultural researcher and trend analyst specialising in youth behaviours and insights. She has produced reports, articles, white papers, and films that have informed the strategies of some of the world’s biggest brands, and she previously served as the editorial director of Western Europe for the global youth insights and research agency YPulse.