Ibrahim is a futurist, retail strategist, designer, and author who trained at the Royal College of Art and Imperial College London. He's a board member of the UK Government's High Street Task Force and an advisory board member at the Centre for London think tank. Ibrahim’s understanding of peoples' relationship with brands and their engagement with physical and digital environments lies at the heart of his work. This understanding is built through deep insights into the future of consumerism and retail and their impact on our town centres. In 2022, he published his first book – Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces, and Reignite our Shopping Malls and Streets.

Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.