When stretched for time, people tend to prioritise convenience above all else. Tapping into this – and building towards its goal of becoming an all-in-one shopping destination – Amazon has rolled online car sales, enabling people to buy a new car alongside their groceries or seasonal gifts.

Amazon courts convenience-seekers with car sales

Courier company Evri has enlisted inclusive tech provider AccessiBe to optimise its website for people with disabilities. It shows how brands can make a difference by foregrounding the micro-moments that are often taken for granted and enabling a sense of autonomy in people’s product experiences.

Evri makes parcel deliveries more accessible for Britons

Avanti West Coast has launched a low-alcohol beer, responding to the rise in alcohol-induced accidents over the festive period. People are increasingly seeking moderation and brand responsibility, but the move raises the question of how far companies should be involved in drinkers' personal choices.

UK train company launches low-abv beer for festive safety

As the fashion and automotive worlds collide, luxury streetwear brands Kith and Aimé Leon Dore are leading a transformation of classic BMW and Porsche models. This reflects a broader shift as cars become style statements, speaking to Gen Z's focus on cultural relevance over traditional car culture.

Gen Z drivers seek cultural relevance from car brands

Sicily is offering a low-cost sleeper train to ensure a wider variety of Sicilians can afford to go home and visit family during the winter season. But as slow travel grows in popularity, there’s a gap in affordable travel and a need for brands to ensure greater accessibility.

Sicily tackles traveller costs with affordable trains

Jaguar’s rebrand, entitled 'Copy Nothing', has ignited controversy for featuring no cars, straying from its luxury heritage, and appearing 'too woke'. Inadvertently, the brand is now at the centre of debates around diversity and climate change, clashing with audience expectations.

Jaguar’s rebrand sparks brand identity cultural debate

Guide Dogs NSW/ACT, in collaboration with Keep Left, has launched a pop-up activation called ‘Blackout Friday’ to highlight the challenges faced by people with low vision or blindness when shopping online, emphasising that accessibility is just as much of an issue digitally as it is IRL.

Guide Dogs NSW highlights retail accessibility problems 

Brazil’s first flying car is one step closer to certification as aviation authorities set the legal groundwork for these vehicles to take flight in the nation's airspace. The decision marks a major advancement in urban transportation and is reflective of emergent tendencies for maximalist living.

Flying cars prepare to take off in Brazil

Cars are a powerful vehicle for nostalgia for drivers in the UK. From giving their cars nicknames with emotional associations to reminiscing about the soundtracks of memorable journeys, drivers’ emotional ties with their vehicles encapsulate the saying 'it’s the journey, not the destination'.

UK Gen Z drivers more likely to nickname their cars

Paris has outlined plans to create a greener, climate-proofed city by 2030. As extreme weather conditions become more of a certainty than a likelihood, there is a growing sense of urgency from both citizens and governments to reduce carbon emissions and plan for a climate-changed future.

Paris reveals ambitious plan to combat climate concerns

The Delhi Metro is launching two bike taxi services that will prioritise safety for female riders and broaden access for all commuters. Services like these offer people more solutions as they grapple with increased everyday costs, enabling them to make sustainable and affordable transport choices.

Delhi metro launches e-bike ride-share for accessibility

Due to traffic congestion, rising petrol prices, and pollution, people want sustainable and efficient modes of transportation. In India, Yulu is leading the change with tech-based EVs that reduce pollution and make it easy for people to travel short distances between public transport hubs.

Why Yulu forwards green biking habits to urban Indians

Alaska Airlines is piloting a predictive AI tool to oversee one of the industry’s most complex challenges: flight scheduling. As interest mounts in seamless and connected modes of travel, the move speaks to a growing confidence in outsourcing high-stakes, complex transport needs to AI.

Alaska Airlines launches AI predictive scheduling tool

A strategic partnership between leading cycling brands in China marks a shift in the country's evolving bike market. As the adoption of cycling as an everyday mode of transport grows among families with young children, bikes focused less on play and more on performance are on the rise.

Partnership brings performance to young bikers in China

Luxury travellers have a new and exclusive way to experience Italy with the launch of the Orient Express’ La Dolce Vita sleeper trains. The revival of the once-defunct brand highlights the continued demand for luxury travel experiences, even as sales of high-end goods slump.

The Orient Express launches first new route in decades

Incidents of road rage are surging across the US, opening up discussions about what sparks anger while driving. Amid the permacrisis, some people are rationalizing anger as a secondary emotion to fear, sadness, and emptiness, promoting more honest discussions and dialog.

Road rage incidents shine light on US anger epidemic

Istanbul is offering free public transport to job seekers in the hope of addressing unemployment and rising costs. With cities and countries globally implementing innovative mobility solutions, these initiatives highlight a trend towards more accessible and affordable public transportation.

Istanbul introduces free public transit for job hunters 

People are being encouraged to make more use of bicycles for their daily commutes as a way to redress climate degradation. However, bikes are seldom appealing to people in terms of design and performance – a gap that Schwinn aims to fill with an e-bike designed specifically for younger riders.

Schwinn targets Gen Z with a fast and stylish e-bike

Brompton Recycled is a discounted program offering lightly used, refurbished products. As more and more people seek sustainable commutes and travel options, brands can play a pivotal role in reframing ownership mindsets and encouraging circular behaviors to hack mobility.

Brompton Bicycles pilots sustainable travel program

Kakao Mobility is the dominant force in South Korea's ride-hailing market, achieving a nearly 90% share. With the introduction of features such as robot delivery and a tourist-friendly app, it’s harnessing tech to maximise convenience – setting a new standard for transport apps in the process.

How Kakao streamlines mobility for hustling Koreans

A new Audi showroom in Singapore will include the second outlet of Burnt Ends Bakery, a spin-off concept from the Michelin-starred restaurant Burnt Ends. People are flocking to showrooms as lifestyle destinations, and brands are getting creative with their offerings to nail the ‘wow’ factor.

Audi’s Singapore showroom debuts bakery cafe concept

Car buyers in Germany are showing muted demand for electric cars as the cost and quality of EVs fail to meet their needs. Countries recognise the need for an urgent transition towards a greener future, but balancing the competing needs of people and brands is an uphill battle.

Fewer German car buyers are opting for electric vehicles

The UK is testing AI-powered traffic lights to prioritise cyclists and promote sustainable urban mobility. This initiative aims to enhance the safety and attractiveness of cycling routes, reflecting a shift towards sustainable urban planning that puts human needs and health at the centre of innovation.

AI-powered traffic lights prioritise cyclists in the UK

Enterprise Flex-E-Rent has recruited a new cohort of 15 apprentices in the UK and Ireland to join its two-year HGV mechanic or panel beater apprentice programme. As people seek alternative career trajectories, brands are providing training and development to become part of a skilled workforce.

HGV apprenticeship programme supports practical careers

Aussies are keen on experiential travel experiences, with many consciously choosing destinations and activities with communal benefits. As people increasingly prioritise authentic connections, there's an opportunity for brands to create offerings that foster social interaction and shared moments.

Australians value community-led and experiential travel

Prada and Axiom Space have unveiled a space suit that combines high fashion expertise with advanced tech. As people show interest in unique, futuristic experiences that blend aesthetics with functionality, luxury brands can leverage cross-industry collaborations to make waves.

Prada goes to space with high-tech moon suit design

Female Lamborghini owners in the US were invited to the #SHEdrivesalambo retreat in Arizona to experience the brand’s latest cars and participate in wellness activities. Luxury brands can tap into people’s desire for insider status and novelty experiences with such targeted outreach events.

Lamborghini retreat blends luxury with lifestyle

Amtrak has released a campaign that encourages people to embark on slow, mindful journeys. Amid rising concerns about accessibility and shared travel services, the railroad company taps into a desire for meaningful travel experiences that prioritize sustainability over rapid exploration.

Amtrak campaign highlights the beauty of slow travel

The UK is piloting its first network of mobility hubs in the West Midlands to encourage Britons to go car-free. On top of their environmental benefits,  shared hubs have the potential to strengthen a sense of belonging and communal ownership amid increasing rates of social isolation.

UK introduces mobility hubs for connected communities

In collaboration with baseball star and brand ambassador Ohtani Shohei, Japan Airlines (JAL) has launched the Dream Miles Pass, which helps young Japanese gain overseas experiences. Faced with a bleak outlook, Gen Yers and Zers are looking to brands as sources of hope and support.

Japan Airlines enables youth to turn dreams into reality

Passenger numbers are almost back to pre-pandemic levels, but the airline sector is still battling cancellations and delays. Here’s how United Airlines is using technology to boost transparency, personalize its offerings, and improve customer experience even in the face of disruptions.

How United Airlines uses new tech to put travelers first

Ride-hailing platform Grab is updating the safety measures on its app to include an audio recording feature. As people confront traditional expectations of car ownership, brands have the opportunity to emphasise the value of technology and advanced tools in ensuring that road journeys are safer.

Grab enhances safety measures with in-app audio feature

Searching for the right car can be a stressful, daunting experience. But for overwhelmed drivers in the United Kingdom, Auto Trader is helping them make sense of the car-buying process through trust, transparency, knowledge sharing and convenience with benefits for both people and dealerships.

How Auto Trader helps British drivers buy smarter

As Americans are increasingly traveling longer distances to get to work, transport choices are becoming integral to their lifestyles. Canvas8 spoke to eight people across the US about their habits, challenges and priorities when considering EVs, carpooling, and public transit.

What do Americans want from their transport choices?

While Britons often turn to buses and trains as eco-options, they’re increasingly unhappy about rising costs and unreliable services – especially outside major cities. Canvas8 spoke to seven people across the UK to find out what's dictating their mobility choices.

What do Britons want from their transport choices?

Train travel may be on the up, but so are rail journeys from hell. The disruptions and cancellations are only half the battle for disabled passengers. Avanti West Coast is one operator modernising the customer experience with both innovative and inclusive features to upgrade UK rail.

How Avanti makes way for personalised access on UK rails

Filipino commuters are turning to e-trikes as a way to avoid high levels of traffic congestion. With metropolitan transport in a state of crisis, people are looking for more efficient ways to get around, and new micro-mobility solutions are emerging to answer this demand.

Filipinos hack the commute with electric three-wheelers

What do people want from their car purchasing journeys? What are the key initiatives driving inclusion in the sector? How are people hacking transport systems for their immediate needs? Why is the desire for self-expression finding its way into mobility and transport choices?

Getting Around Sector Snapshot: September 2024

Malaysian car brands are launching their own EVs to compete with BYD and Tesla. While local appetites for EVs are growing, promising affordability isn't enough – ensuring that both product and infrastructure are in a good place is also essential when convincing people to switch.

Malaysia bets on local brands to win over EV-curious

Zoomcar has launched a partnership with Mappls MapmyIndia to integrate its cars with AI-driven map technology. As people seek ways to make their journeys smoother, brands can utilise the power of new technologies to enhance the travel planning process and make public transport accessible to all.

Zoomcar and Mappls enhance road travel in India

Renault has released the R17, a concept electric vehicle based on the 1971 Renault 17. With EV adoption facing challenges around the world, a number of auto manufacturers are blending nostalgia and sustainability by bringing retro-inspired designs to the electric vehicle market.

Renault concept EV blends nostalgia and sustainability

Tesla has launched the all-electric Giga Train in Germany, providing free rides between Erkner Station and Tesla Sud for employees and the public. This sustainable transit initiative emphasises the rising appeal and accessibility of greener transportation to a broader audience.

Tesla unveils first all-electric train in Germany

After initially launching in Europe, Volkswagen will roll out its ChatGPT-powered voice assistant in the US market. While fears around AI’s presence in vehicle systems abound, people are still willing to invest in tech-led personalization and convenience to improve their driving experiences.

Volkswagen enhances connected driving with ChatGPT

Trainline is transforming European rail travel by making it more affordable, culturally engaging and aligned with the growing demands for ‘slow travel’. Through innovative technology and strategic partnerships, the platform enhances accessibility and sustainability.

How Trainline accelerates Britons’ love for slow travel

Uber is trying everything in India – from flexible pricing and cheaper two-wheeler alternatives to switching to electric vehicles. The company achieved a goal of reaching a million drivers this year, but is this enough to keep pace and fend off competition in a robustly evolving mobility market?

How Uber keeps pace with India’s need for dynamic mobility

Once the undisputed ruler of the electric vehicle market, Tesla now faces intense competition and changing preferences. How is it adapting its strategies to maintain leadership? And can a combination of family-friendly vehicles and AI innovation counter ambivalence towards the brand’s founder?

How Tesla is targeting accessibility to stay relevant

Is car ownership a thing of the past? Are driverless cars the future of shared mobility? How will extreme weather impact public transport? In this chapter of Expert Outlook 2025, we speak to three experts about how technological, social, and environmental shifts are set to impact travel next year.

2025 Expert Outlook on Getting Around

British luxury carmaker Aston Martin has ventured into the world of fashion through a collaboration with BOSS. The partnership takes cues from the worlds of motorsport and premium apparel, courting existing luxury audiences who are shopping in alternative product categories.

Aston Martin x BOSS courts cross-category shoppers

Tesla's 'Dog Mode' was designed to offer in-car pet care during hotter months. However, the feature has come under scrutiny, with tests finding inconsistencies and reports of glitches during the summer season. As people look for pet support, trust in tailored offerings is central.

Tesla’s 'Dog Mode' glitch challenges automated car care

A report published by the EAFO has revealed widespread interest in electric vehicles. However, people are concerned with charging infrastructure, providing brands in the auto space with an opportunity to meet audience needs and boost brand salience through charging networks.

EAFO report flags up ongoing EV charging challenges

Lime is entering Japan’s growing e-scooter market, competing against homegrown startup Luup. Even as uptake has slowed among other countries, Japan’s micromobility market is expanding, with companies having to adhere to strict governmental regulations that address safety concerns. 

Lime e-scooters enter the Japanese micromobility market

The EU has announced plans to reduce tariffs on Tesla EVs made in China while maintaining higher tariffs on other Chinese EVs. According to ING, this risks slowing the push to net zero, pointing to the complex relationship between people’s financial concerns, desire for convenience and ethics.

Fluctuating EV cost in Europe reveals dwindling interest

Madrid is testing 'natural cooling' bus shelters to provide relief from an increasing number of extreme heatwaves. The bus stops use evaporative cooling, solar power, and rainwater to offer an eco-friendly cooling solution that appeals to desires for holistic, inventive responses to the climate crisis.

Cooling bus stops offer solutions to climate change

Arguments in the car often cause friction for married couples, a flashpoint that Renault has decided to centre its new campaign around as it seeks to prove its new SUV as the ultimate family vehicle. With demand for empathetic brands growing, there's room to address nuanced realities of family life.

Renault offers divorcees 'Relationship Breakdown Cover'

Melbourne has become the latest major city to ban e-scooters, citing frequent resident complaints about safety and cleanliness as reasons. Despite the controversy, there's still a need for micromobility solutions and infrastructure that make sense for city life. 

Tensions rise between mobility hackers and city halls

Waymo has announced plans to begin testing fully autonomous vehicles on freeways in San Francisco in August of 2024, pointing to a growing normalization of driverless cars. As more driverless vehicles begin to fill roads, it remains to be seen whether more drivers will adopt the technology.

Waymo expands driverless cars to San Fran freeways

Southwest Airlines is teaming up with ten content creators to appeal to Gen Z shoppers on social media. As young people increasingly rely on social media for purchase decisions, they want brands to partner with creators who can authentically represent their products beyond the price tag.

Southwest Airlines sets sights on Gen Z social shoppers

NIU, a Chinese luxe e-scooter brand, is speeding ahead of the market with its award-winning designs. With e-scooters becoming popular to both the eco- and cost-conscious, NIU proves that safety and the ability to customise are key in courting new scooter fans – especially Gen Z.

How NIU scooters drive personalised eco-travel in China

With about 663,000 Australians confronting mobility challenges, the Australian wayfinding app BindiMaps answers to those with accessibility needs by navigating indoor spaces. Inclusivity-driven, it deepens customer convenience by providing built-in accessible text, audio, maps, routes, and more.

How BindiMaps helps Aussies find ways to public autonomy

Porsche has handed the creative reigns to Dua Lipa to create and launch the campaign for the EV Porsche Macan. With Gen Z fond of subversive humour, the over-the-top imaginings of Dua Lipa combine tongue-in-cheek creativity with aspiration and hit on the shifting view of luxury among Gen Z. 

Porsche x Dua Lipa ad reflects Gen Z love of weird

Offering a compelling combination of space, technology, and fuel efficiency, the Ford Puma is thriving among cost-conscious Britons. With many people purchasing based on practicality and affordability, the SUV’s dominance highlights the importance of understanding the needs of the everyday driver.

How utility drives the success of the Ford Puma in Britain

Lamborghini is upping its presence in South Korea by launching a hybrid Urus SUV model. Appetite for high-end cars is booming, with global brands making notable in-roads. As Koreans use global brands to signal status, there's a growing opportunity for luxury brands to connect with new audiences.

Lamborghini taps Korean interest in global luxury

Luxury car brand Lotus has developed a means of bringing the car showroom to the customer with a website for the Lotus Eletre SUV. Featuring a sleek, intuitive interface and a fully responsive ‘AI salesperson’, the future of the car sales business is set to become a lot less human.

Lotus's AI car salesperson set to personalise car buying

A Mercedes partnership will add DC fast chargers to 100 Starbucks along Interstate 5, the main north-south highway on America's west coast. As EVs transform how we 'refuel', people will seek new ways to spend charging time, turning brief gas station stops into longer, more meaningful experiences.

Mercedes-Benz and Starbucks expand EV charging network

HNWIs are looking for heightened levels of luxury throughout their purchasing journey. Offering them slower and more indulgent in-person experiences has become key to winning them over. Tapping into this and pivoting further upmarket, Jaguar has opened the first of its boutique stores.

Jaguar stores tap HNWIs' love of slow experiences

Jaguar is planning to end its production of petrol and diesel vehicles and move to an all-electric line-up. It will replace its old models with new ones with improved technology and design, providing high-quality, sustainable transport options that seek to ease concerns around EVs' performance.

Jaguar prepares for a new all-electric era

The EV brand Zeekr has been edging out Tesla in the brand’s home turf of China, thanks to its focus on sleek modernity and efficiency. Zeekr’s rapid output and practical functionality deliver new features to Chinese car-seekers that simultaneously drive patriotic purchases and the local workforce.

How Zeekr shifts the EV gear toward Chinese identity

Citroën’s new campaign shows revolutionaries stealing ë-C3s from an aristocratic 18th-century party to drive home the message that 'Electric is no longer for the elite'. With the cost of living influencing eco priorities, Citroën is aiming to offer a new narrative around environmental purchases.

Citroën uses a revolutionary message to promote ë-C3s

Luna Rossa Prada Pirelli has partnered with UNESCO to promote ocean conservation at the 37th America's Cup. This collaboration highlights people's increasing expectations for brands and sports to protect the environment and raise awareness about marine protection issues.

Luna Rossa Prada becomes UNESCO's ocean ambassador

Australians in urban centres spend approximately an hour commuting daily, depending on which major city they live in. With the rise in the cost of living, changes in hybrid working options, and emphasis on ‘greener’ commuting choices, how and how long people commute daily is evolving.

Australian public transport faces a crisis – how are Aussies coping?

Even though most cities have textured sidewalks to help blind individuals navigate the busy streets, they lack one thing – indicators for businesses and services so that navigators know what shop they're at. But in Peru, this is changing with SightWalks, which gives greater autonomy to blind people.

SightWalks offer simple inclusivity with tactile tiles

By providing transport to interviews and offices through its 'Car to Work' scheme, Renault has helped people find jobs, and won an award at Cannes Lions. 'Car to Work' won in the festival's Sustainable Development Goals category, designed to promote campaigns that benefit the environment and society.

Renault Caremakers helps new hires get to work in France

Missoni has introduced a luxury skincare amenity kit in collaboration with Delta Air Lines. As high-net-worth individuals seek quality experiences – both during their journey and on arrival – exclusive offerings like this can increase brand loyalty and strengthen brand identity.

Missoni x Delta Air Lines launch exclusive amenities set

Following the success of South Korea’s first dogs-only flight, Jeju Air brought back the service for another sold-out trip. As pet ownership rises in the country, the number of pet-friendly products and services is increasing to meet pet parents’ sky-high expectations.

Jeju Air offers dogs-only flight for Korean pet parents

Lowriding has a rich history in the United States but is a sector traditionally dominated by men, with women often relegated to being passengers or handling admin roles in lowriding car clubs. But Latine women are shaking up lowrider culture, establishing their presence at the forefront of the scene.

Who are the new female Latine lowriders?

Motorbike rentals are surging in popularity across the globe thanks to favourable cost-efficiency and convenience in the context of both regular commuting and leisurely road trip transport. Changing spending habits are resulting in changing relationships with transport and automotive ownership.

Cost-savvy commuters are turning to motorbike rentals

British Airways has partnered with Uber Boat to provide passengers with direct transit routes to London City Airport. As people prioritise value for money from their travel, partnerships are crucial to creating meaningful journeys for travellers who focus on experience.

British Airways targets slow travellers with Uber collab

As people hold onto travel despite financial pressures, they expect on-the-ground comforts while they're in flight. To tap into this, EasyJet has teamed up with Costa Coffee to offer passengers an airline-friendly range of cappuccinos, lattes, and other customer favourites.




EasyJet boosts in-flight experience with Costa Coffee

Data shows that Australians bought a record number of new vehicles in 2024, with hybrid or electric models accounting for one in four cars sold. That said, brands need to do more to make EVs extra appealing in light of the country’s continued love affair with SUVs and utes.

Aussies are warming up to EVs despite SUV dominance

Increasingly, young people are opting for convenience and efficiency in their transport, and the app Hiyacar provides the perfect solution. By enabling people to rent out private vehicles, the start-up leverages the sharing economy to offer personal transport for Britons with car commitment issues. 

How HiyaCar found new routes to car ownership in the UK

Acknowledging the higher rates of road accidents caused by men than women, a French road safety campaign is encouraging the former to 'drive like a woman'. But as modern masculinity is experiencing an evolution, reverting to gender stereotypes may be less effective than showcasing role models.

French men are urged to 'drive like a woman' to be safer

The BMW XM Mystique Allure is the automobile manufacturer’s first-ever couture vehicle inspired by the supermodel Naomi Campbell. With automotive luxury already a key symbol of status and luxury, this partnership speaks to the value of blending emotional appeal with functional utility.

BMW debuts couture-inspired car for luxury drivers

Bentley Motors epitomises British luxury, blending heritage with innovation to thrive in a changing world. Through hyper-personalisation and exclusive brand offerings, it has maintained its positioning at the forefront of luxury motoring despite worldwide economic uncertainty.

How Bentley drives hyper-personalisation for HNWIs

Car buying is becoming increasingly unaffordable for Gen Zers, particularly for those without help from the bank of Mum and Dad. As this group grows disenfranchised, there is fertile scope for brands to serve the needs of this group, inviting them back into the conversation.

What Gen Zers want from their car shopping experience

Simple and seamless travel experiences are increasingly seen as conventional post-COVID, and local public transport is no different. Rome has become the first European city to introduce a contactless payment system on its public transport network for users of the major Chinese card scheme, UnionPay.

Rome makes public transport fuss-free for UnionPay users

Air travel disruption means eco-friendly options like trains are enticing alternatives to airport madness. However, travelling long-distance by train can be logistically tricky, something that interactive map Chronotrains hopes to solve, appealing to young travellers with eco-values.

Chronotrains makes eco-travel methods the easy option

The number of EV chargers in California is slowly catching up to the number of gas stations, pointing to a turning point for a major barrier to EV adoption. While charging infrastructure is improving, consumers are still looking for innovation to help make EV charging frictionless and efficient.

California's EV chargers point to mass adoption

SNICKERS has launched a campaign centering around airport-related freakouts, positioning the brand as a cure for travel-induced grumpiness. As viral travel freakouts have become a social media mainstay, people are looking for brands to make travel more enjoyable and frictionless.

SNICKERS campaign reflects air travel disappointments

With a growing demand for electric vehicles (EVs), more people are opting for used EVs to combat higher prices. But what other factors are encouraging consumers to purchase pre-owned EVs? And how can brands further tap into buyers who are looking to go electric at an affordable price?

What’s encouraging people to buy pre-owned battery EVs?

Southwest Airlines has launched a campaign attempting to 'flex' on competitors by highlighting the perks the airline offers over budget a la carte providers. Many travelers are tired of the budget airline experience, offering brands like Southwest an opportunity to distinguish themselves.

Southwest Airlines campaign 'flexes' on budget airlines

Normandie Tourisme's le tarif bas-carbone promotes greener tourism at a hyper-local level by offering discounts at cultural heritage sites for people who travel to destinations by train, bus, or bike. It aims to cut tourism emissions and raise awareness about climate change and eco-friendly choices.

Normandy reduces entry fees for eco-friendly travellers

Lack of funds and mishandling of public infrastructure have led to the privatisation of beaches in Lagos, Nigeria. As global warming and the climate crisis intensify, brands have an opportunity to tackle environmental issues and appeal to consumers who want to take breaks in nature.

Beaches in Lagos are being privatised

Production issues have halted aircraft deliveries at a time when global travel demand is higher than ever. With resulting disruptions set to occur this year, brands have an opportunity to help smoothen travel processes by meeting expectations for flexibility and protection.

Aircraft shortage set to disrupt summer travel plans

Electric vehicles are becoming a popular, greener alternative to gas-powered cars. But even with falling prices, tax incentives, and carmakers reaching entry-level buyers, barriers to mass adoption persist. How are brands and government incentives encouraging American drivers to switch to EVs?

What are the challenges faced by American EV buyers?

Volkswagen-backed Chinese smart EV company Xpeng Motors has announced its official entry into the German market as part of its wider European expansion. With cost concerns being a primary barrier to EV adoption, Chinese car brands offer accessible, innovative, and sustainable mobility options.

Xpeng brings affordable EVs to German drivers

Ultra-low-cost carriers offer a no-frills experience at very low fares and charge mercilessly for ancillary services. With consumers more willing to splurge on travel, demand for premium cabins has gone up. How can budget airlines keep up when people increasingly see travel as an indulgent treat?

How can budget airlines win back value-conscious travelers?

Hyundai has launched a campaign celebrating sneaker culture, using the ups and downs of sneaker fandom to appeal to Black sneakerheads. Brands are looking to partner with Black creators and artists to create more authentically culturally resonant communications that actually land.

Hyundai taps sneaker culture for new campaign

Japanese transit companies like JAL are leading in sustainable upcycling, while Ace Luggage transforms retired train lines into chic travel goods. The collaborations with designers and transit enthusiasts elevate waste into aspirational accessories, aligning with travellers' sustainability goals.

Transit firms turn old vehicles into eco-collectibles

Climate change is a leading issue and the UK government has committed to a net zero emissions pledge by 2050. To reach it, voters must also take action and need political parties to support them. But in economically unstable times, how can political parties mobilise Gen Z voters?

How do UK voters feel about climate policy?

Volkswagen has announced a line of electric SUVs under the classic Scout brand, reviving an icon of Americana to appeal to EV-curious drivers. As the EV market grows and options proliferate, people are turning to classic designs to project a familiar identity onto a new product.

VW's Scout electric SUVs offer nostalgic sustainability

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