Pete Dyson is a behavioural scientist at the University of Bath. He was previously the principal behavioural scientist at the UK's Department for Transport and co-authored a book called Transport For Humans with Rory Sutherland. Prior to this specialism, he spent ten years working at Ogilvy's Behavioural Science Practice, addressing organisational change, sustainability, and prosocial behaviours. His experience involves designing research projects (online and field trials), applying behavioural change models, and running creative workshops and training courses.

Vivek Vaidya is an experienced strategy consultant and mobility thought leader with over 15 years’ experience at Frost & Sullivan. A recognised TV personality and keynote speaker, Vaidya has made more than 200 appearances sharing insights on automotive trends and has led flagship events like the Intelligent Mobility Summit. Passionate about cross-cultural understanding, he has authored the book The Corporate Birbal and maintains a blog on creative management ideas.

Michael Kodranksy is a global and national leader in transport, assuring that global best practices inform a sustainable, climate-resilient future and a higher quality of life everywhere. Over the course of his tenure at the Institute for Transportation and Development Policy, he has worked with multiple levels of government in dozens of cities and countries, partnering with local and international NGOs, research centers, foundations, and development banks to accelerate the implementation of sustainable transport. He also holds a Master’s degree in urban planning from New York University and a Bachelor’s in English and social inequality from Cornell University.

Bailey Bellingy is a behavioural analyst at Canvas8. After completing a BSc in social sciences, she joined the world of cultural insights. Throughout her degree, Bailey gained experience across social research methods, focusing on sociology, gender, and race studies. With experience on a range of qualitative projects, her practice focuses on incorporating diverse narratives. Outside of Canvas8, she can be found stocking up on Glossier or browsing Jane’s Patisserie for recipes.