“Google policy is to get right up to the 'creepy' line and not cross it,” says the company's CEO. But when does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers concerned about being spied on?

Online beauty start-up Julep is an internet phenomenon, targeting women of all ages who are genuinely passionate about beauty products and want their opinions and expertise to count. But what’s attracting so many women to sign up?

MTV has launched a new app which grants smartphone and tablet users on-demand access to the full range of its television shows. Importantly, it also includes a built-in feature which allows users to chat with friends online while they watch.

As old traditions are re-examined in the wake of digitisation, the mass uptake of mobile devices has led to an unlikely resurgence in serialised fiction. Enter Wattpad, the online community that encourages authors and readers to communicate as their stories unfold.