In the hunt for clicks, likes, shares and tweets, few brands have achieved the unique success of Red Bull, the energy drink that's fast becoming a global media powerhouse by creating content so compelling it’s impossible to avoid.

People are retreating into digital bubbles, spending less time interacting with the world around them. Hoping to capture their attention through their devices, brands likeBillboardare sounding out the rules of engagement in this personal space.

Digital is becoming a firm fixture in our daily lives. We sat down with Tom Chatfield, author ofHow to Thrive in the Digital Age, to discover the ways in which technology intersects human nature, and how we're adapting to this new landscape.

Scientists at Keio University in Japan are developing digital advertising posters in the form of interactive kiss-o-grams which allow users to get up close and personal with their favourite pop idols.