Are Australians still beach mad? How is the face of the average Aussie changing? In our 2014 / 2015 cultural snapshot of Australia, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

Australians visit fast food chains like McDonald’s and Subway four times a month on average. The strongest motivations are price and convenience, mentioned by two thirds of the population, while only 8% said taste encouraged them to eat ‘junk food’.

Asia's growing taste for meat and dairy could drive Australia's next commodities boom. As one of the world's biggest exporters of soft commodities like meat, dairy, wheat and sugar, Australia will greatly benefit from the changing tastes of the growing Asian middle class.

While some people are bypassing the butcher in favour of curing their own meats, another set can’t be bothered to even turn on the oven and are sending the posh ready meal market soaring. But as people's tastes split into two extremes, what’s prompted these new habits?