Food and drink brands are experimenting with multi-sensory experiences. Whether it's listening to music while you eat, or modifying the colour of packaging, there is a growing appreciation for the fact that sound and visuals can enhance the perceived taste of food.

Sonic branding can be an effective way to convey memorable messages. We know what shower gelfeelslike andsmellslike, but to complete the sensory experience (without tasting it), what does an Original Source shower gelsoundlike?

BMW have designed a new generation of first class seating for Singapore Airlines, dubbed "luxury islands". Designers incorporated living room ambience and smart storage, even using colour psychology to create an "aura of tranquility" for flyers.

Reading is an emotional experience. Books can make you laugh, cry or feel scared - but can technology make them even more immersive? MIT's Media Lab has created a book that lets you really feel and experience first-hand the emotions and environments described in the text.