With people demanding more reliable information about what's in their food, start-up Klappo is creating a database of ingredients and recipes and creating an API for food – powering the development of apps that can help people more easily understand what they're consuming.

From understanding what exactly is in the coffee you’re drinking, to knowing how polluted the air in your back garden is, people are looking for microscopic details to feel informed. But who is this new curious group of people? And what will they do with this information?

By 2025, more than one in five Europeans will be aged 65 or over. The EU has dedicated over €7 billion to tackle health issues, demographic change and well-being – and it’s produced a potential solution to the challenges of an ageing society: 3D printed food.

Confused over what exactly is in your food? You're not alone, as just over half of people don't understand food labelling. But while there are growing government efforts to tackle this problem, people expect brands to step up and explain what's in their products.