In light of an eight-year-old girl's lung cancer diagnosis – caused by air pollution – Chinese parents are growing anxious; an issue exacerbated by the one-child policy. There's speculation that these concerns could drive environmental change.

As young people in China speak out against social and environmental issues, Coke has stepped in with charitable water brand ‘Chun Yue’, targeting socially conscious Millennials. But is this just a CSR project, or has Coke found a new niche for bottled water in China?

China’s 474 million-strong consuming class is starting to wonder whether the price they’ve paid for prosperity is worth it, if money can’t safeguard health. Too severe to be ignored, environmental concerns in China are finally beginning to trump economic ones.

What’s the best way for a Chinese travel company to promote holidays to the beautiful Laojun Mountains? Ship bags of fresh mountain air to polluted areas for people to 'try out'. In Zhengzhou, one of the country’s top ten most-polluted cities, it's a real breath of fresh air.