As young people in China speak out against social and environmental issues, Coke has stepped in with charitable water brand ‘Chun Yue’, targeting socially conscious Millennials. But is this just a CSR project, or has Coke found a new niche for bottled water in China?

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

What’s the best way for a Chinese travel company to promote holidays to the beautiful Laojun Mountains? Ship bags of fresh mountain air to polluted areas for people to 'try out'. In Zhengzhou, one of the country’s top ten most-polluted cities, it's a real breath of fresh air.

As consumers become more aware of the health effects of everyday objects, they are reconsidering what they consume. An investigation into toxic chemicals in clothes has sparked a widespread call for fashion brands to ‘detox’ their supply chains.