In the UK, 64% of adults are classed as being overweight or obese. Public Health England is developing new ways to encourage the public to stay healthy and lose weight. Could you soon be receiving weight loss advice from your supermarket receipt?

Although supermarkets are brimming with genetically modified food, very little has been done in terms of improving the quality of the food – so what benefits does it actually provide for shoppers? Pioneer hopes to change that, by introducing crops that produce healthier food.

More and more people are drinking branded 'green juice' - a nutrient-filled mixture of vegetables - but at around $9 a bottle, it doesn't come cheap. It's also quickly becoming a 'fashion accessory' for health enthusiasists, akin to carrying a yoga mat.

From understanding what exactly is in the coffee you’re drinking, to knowing how polluted the air in your back garden is, people are looking for microscopic details to feel informed. But who is this new curious group of people? And what will they do with this information?