As luxury brands adapt to online, maintaining exclusivity is difficult. On UK online outlet Not Just a Label, people trade big names for one-off garments, buying into a subtler form of luxury. But how does it convince people to spend so much on labels they've never heard of?

What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors ofPremium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.

Chinese tourists are expected to make over 200 million trips by 2020; three times more than tourists from the US. But how are Chinese tastes affecting the world’s most expensive hotel rooms? What can hotels do to make these tourists feel welcome on their first trips abroad?

Returning clothes is expensive for retailers and irritating for customers. Up to 50% of clothes bought online are returned, which costs companies millions in handling and postage. Offline, retailers have been experiencing growing numbers of 'wardrobers' - shoppers who buy, wear and return clothes.