In order for the men of Brazil to enjoy the Champions League final in peace, Heineken have organised a shoe sale to 'distract' female partners and family members. While the campaign is intended to "generate conversation", the attention it gets is likely to be controversial.

In many ways, traditional social activism has been entirely reinvented with the advent of social media. Topman is discovering this for itself, as it becomes the latest brand to find itself meeting opposition on Facebook and Twitter.

“You can still like fashion and be a feminist,” says Mother's Katie Mackay. But with enduring stereotypes, the 'taboo' topic has often been avoided by women's magazines – until now. Can a new campaign by fashion magazineElle'rebrand' feminism?

Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?