Every January, many people rush to the gym - but by February, lack of interest means they give up. Creating a community around exercise, Fitmob is a fitness programme that’s redefining what it means to be truly committed to getting fit.

People want their minds blown, and in the search for secular spirituality, they want to feel ‘part of something’, too. Boutique cycling studio SoulCycle provides a replenishing fitness experience that will empower your body, mind and spirit.

Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies - and they're constantly searching for the best exchange rate. But what's in it for consumers?

With unsecured debt in the US at $2.6 trillion, personal finance startup Payoff is turning to behavioural science to help individuals save money. As people seek new tools to manage daily life, what makes Payoff a success?