The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.

With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

Tapping into a desire for personalised recommendations, L'Oréal Paris has opened an interactive 'virtual retail' kiosk in a subway station. It uses smart technology to detect the colours in a person's clothes and recommend co-ordinating beauty products.

As beauty brands connect more with their consumers, Beauty For All is L’Oréal’s attempt to make itself more accessible by turning away from a super glam aesthetic. But do we really want brands to abandon unobtainable glamour for more humble, emotive and ‘real’ visual tropes?