Beauty brands are adapting to a new consumer psyche of technology, ethics and wellness while crafting a deeper narrative about what beauty might mean for 21st century consumption where doing good, looking good and feeling good all play a role.

Asia's selfie obsession – especially amongst women – is more prominent than ever. In response, there's been an explosion of beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.

Colourful hair, once the preserve of punks and hipsters, is mainstreaming – and hair salon Bleach is playing a major role. From fashion to beauty, 'fake' is becoming an aesthetic in its own right – not merely a better imitation of 'real'.

Half of teenage girls in the UK have avoided certain activities because they feel bad about their looks. Skincare brand Dove is out to tackle low female self-esteem with its new advert that tells women “you are more beautiful than you think”.