The consumer landscape in China is a minefield of fakes, misleading ads and tainted products. But shoppers have become smarter at working out the Nukes from Nikes. When trust is low in brands, media and even your next door neighbour, how can a society regain its faith?

Air pollution levels in China are so drastically bad that they have been directly linked with 1.2 million premature deaths. Coca-Cola has announced that it will subsidise foreign employees who move to China with higher wages as a pollution hazard allowance.

China’s 474 million-strong consuming class is starting to wonder whether the price they’ve paid for prosperity is worth it, if money can’t safeguard health. Too severe to be ignored, environmental concerns in China are finally beginning to trump economic ones.

Smog in Beijing – one of the ten most polluted cities in the world – means most photographs of the city reveal dreary, industrialised landscapes with grey skies looming above. Photo app Blue Sky is one of many that are enabling locals and tourists alike to edit out the issue.