With UK consumer confidence increasing, competition among banks is stronger than ever. Austerity has left consumers cautious, while 24/7 banking has given more access and control over personal finance. But what do people want, and how can banks entice them to switch?

Russian bank Alfa-Bank is offering customers a bank account that has the potential to benefit both their wallet and their waistline. The more that a customer exercises, the more profitable and efficient their account becomes – the healthier they get, the wealthier they get.

City rental properties often have strict policies against pets. Seeing an opportunity to unite cat-lovers with their feline friends while supporting the local community, Lauren Pears is opening Lady Dinah’s Cat Emporium: London’s first cat café.

The ad industry has fallen in love with cute animals. McVitie’s offers up 'Sweeet' kittens and puppies, O2 has a cat acting canine, and Three has featured both a moonwalking pony and a hilariously-dressed pug. But why do puppies, ponies and penguins mean such serious business?