Argos was ‘the Amazon of the 1980s’. But now, with the web giant launching a retail store and Argos ‘doing digital’, the catalogue shop could be the one to watch. But what changed? Has Argos finally solved its image problem? And has it really become a ‘cool brand’?

Argos has continued its push to be seen as a contemporary and digital-driven store by launching a Gift Finder in time for the 2014 holiday season. The app lets people like or dislike items from Argos's endless stockroom, and suggests gifts based on their choices.

Multichannel retailer Argos is poised to unveil a new-model store designed to reflect its shift to digital commerce. They will include features like voice stock picking, fast-track collection and tablets replacing catalogues, pencils and paper.

The UK retail landscape is changing. With a growing number of people wanting to shop on their own terms, many opt to browse products online, but pick them up at a physical store. In fact, 45% of UK internet users have used such a service, compared to just 20% in the US.