Misshapen vegetables don't generally tend to sell well – if at all – but Kyoto farmers have found a way around this by making up strange names for their wares. Often their namesakes are famous places in and around the city.
Between 30% and 50% of the world’s food is wasted. As food concerns and interest in ethical living continues to grow, are we becoming more open to eating less-than-perfect ‘ugly fruit’ or dining at a ‘past its sell-by date’ restaurant? But is food waste really good enough to eat?
Only 3% of the UK population identify as vegetarian. But thanks to a switch in tactics, the movement is gaining pace – and a weekly slot in people's stomachs. Can meat-free Michelin-starred restaurants, celebrity chefs, and veg delivery services cure people's appetite for meat?
Following its first national advertising campaign that focused on quality and value, Whole Foods is promoting its sustainability in its stores. Using digital screens throughout the store, the upscale grocer is showing people the farms and fields where their food comes from.
Potatoes may seem like a staple part of the average diet, but they're playing a smaller and smaller role in the eating habits of the average American. With less time to cook, and a rising interest in healthy eating, the spud is suffering a nose dive in popularity.