One third of shoppers say jeans are the hardest garment to buy because it's very difficult to find the perfect fit. Offering 400 sizes, start-up Qcut promises a product that will fit 99% of women, disrupting the apparel industry and destroying one-dimensional body image ideals.

Fashion retailer Bonobos is establishing itself as a pioneer in taking online retail offline. Its Guide Stores combine personal service with the efficiency of online ordering - and now they’re blending the digital and physical further by adding SELFY mirrors to fitting rooms.

Nearly 50% of people return clothes bought online, for reasons from the wrong fit to not liking the colour. But what if you could experience owning things without having to buy them first? The GU Fitting service in Japan lets people try an outfit for a day before paying for it.

With nearly 50% of people returning clothes they bought online, trying them on is still an important part of the purchase process. In Japan, Ikebukuro Parco is combining the convenience of online shopping with the fun of trying on clothes.