Once, people were happy to trawl through thousands of products to find the right one. Now, time-starved shoppers want to be shown an “edited” version with products relevant to them. ASOS has stepped up and started to offer this to its customers.

As social networking becomes a central aspect of people's lives, the ways in which they present themselves are based on numerous contributing factors. These statistics, key facts and points of debate give a handle on the 'Brand Me' phenomenon.

Coinciding with London Fashion Week, vintage store Designer Jumble has opened at Westfield Stratford shopping centre. It will sell designer clothes for as little as £5, tapping into the frugality displayed at the start of the year.

Men's e-commerce club Jackthreads is trying to make online shopping more like the real thing, showing how "wanted” each item is. Members can also live-chat with female helpdesk agents to get a fresh perspective on their clothing choices.