The word 'gamer' might make you think of teens in darkened bedrooms. In reality, over 60% of all American gamers are adults, and the average gamer is a 30-year-old with a job and family. But why do we play games beyond childhood? And is the way we play as adults any different?

In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?

Globally, the video game industry is worth $100 billion. In the summer of 2014 it was rocked by the Gamergate movement, which supporters claim is a 'scandal'. But while brands have typically seen ‘taking a moral stand' bring better returns, this issue might be an exception.

From Lara Croft to Tifa Lockhart, the women in games are as famed for their skimpy outfits as their ability to punch and climb their way through their storylines. In-game sexism is as prevalent as ever. Now,World of Warcraftis addressing some of its own social demons.