China’s appetite for foreign luxury has created a resale market at home, with consignment growing 30% faster than luxury overall in 2013. But with 80% of items in second-hand boutiques being fakes, why do people trust Secoo's resale platform for designer handbags and watches?

Australian shoppers pay up to 35% more than their international counterparts for items from retailers like Topshop, Gap and IKEA. In response, ShopandBox gives the power back to consumers. But do people really want the hassle of dealing with a third party when ordering online?

With analysts predicting China's e-commerce market to double to $420 billion by 2020, up from $210 billion in 2012, the country has become the world's second-largest online shopping market. And it's bridging the gap between more and less developed cities in China.

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.