Luxury retailer Barneys has strayed from its traditional marketing by creating a campaign fronted by transgender models. The campaign will attempt to challenge conventional notions of beauty, and raise awareness about transgender issues.

Facebook has added a customisable gender option, expanding the choice to 50 different terms. Adding terms like androgynous, bi-gender and transgender, Facebook takes a step towards to acceptance for people who do not see self-identity as simple.

RuPaul's Drag Race, a TV show about drag queens has become a hit in Brazil, shining a light on the country's LGBT community. With millions of gay consumers thirsty for a market that caters for them, why do Brazilian brands still ignore the opportunities offered by this demographic?

Gender roles are a regular topic of debate in the media, particularly concerning the way certain products are marketed gender-specifically. A 15-year old YouTuber has won the hearts of many Gen Z Tumblr and Twitter users with his video ‘Little Game’, which tackles the same issues.