From the subtle hints at bisexuality fromGTA Vprotagonist Trevor Philips to the option to date both men and women inKim Kardashian: Hollywood, gaming is increasingly considering LGBT players. Atari is contributing its own game to the movement with gay pride social-simPridefest.

Many brands in Mexico are still hesitant to be linked to the LGBT community. However, considering the estimated 5.2 million LGBT people living in Mexico spend on average 10 to 15% more than heterosexuals, international and national companies are starting to take note.

In December 2013, the law allowing gay marriage was overturned in Australia – spurring outrage, as two thirds of people support same-sex unions. At Sydney's Mardi Gras, ANZ turned its cashpoints into glitzy GAYTMs, sending a bold statement: accept our cash, accept our values.

During the Sochi Olympics, big-name brands from Google to Channel 4 displayed their logos in rainbow colours to support LGBT rights. But why are brands being more open about their ethical and political stance, and do their customers really care?

No two families are the same. We’re all individuals, and our relationship with our relations is just as complex and unique. It’s not easy to effectively represent the ever diversifying face of the ‘modern’ family – and a bold attempt by Honey Maid has sparked fresh debate.

During Pride 2014 in San Francisco, customers eating at a Burger King were served up a special rainbow-wrapped ‘Proud Whopper’. Customers expected it to be diferent from the original Whopper, but once unwrapped, the message “We are all the same inside” was revealed.

"Debbie didn't know what love looked like," says Lily Allen, narrating the eight-minute short film that doubles as Cornetto's latest advert. "Until the moment she saw Maria." This tender LGBT love story is successfully melting young hearts all over the web.

In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?