Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

At a time when food origins can be easily traced and disputed, brands are increasingly eager to open up and build trust. Honest Tea has a strong commitment to transparency, from their unconventional marketing to their organic products.

From the gym bunny clutching her mineral water to the secret lemonade obsessive, Brits love their soft drinks. The market is massive; it’s valued at £15.6 billion in the UK alone. The first in a two-part series looks at our thirst for pure H20 and why we are keen on swigging premium drinks.

As society becomes more pressed for time, snacking is convenient and quick. With diet-conscious consumers looking for healthier options, drinkable foods like Mamma Chia's organic seed juices are bridging the gap between food and drink.