French-made goods have never been more desirable, and over 95% of French people see buying French products as a ‘citizen act’. But what has led them to care quite so much about local production? And do foreign brands still have a place in French people’s hearts?

'Vintage' used to imply authenticity – but as the definition becomes fluid, it's being applied more and more liberally. Established in 1999, Hendrick's gin is a brand without heritage that feels inherently authentic just by virtue of association.

The French are notoriously attached to their country, with 73% willing to pay more for a product Made in France. In March 2014, an app called Made in Emplois was launched listing the number of jobs created in France by each company, hoping to further appeal to consumers’ patriotism.

Global fragrance and flavours company Bell has researched the potential major trends of 2013, finding that nostalgia and remixing the past are key themes. 2013 is set to be a year of cherishing history and adding a twist to treasured memories.