2014 has seen China's distrust of corporations, banks and the government grow more than ever before. By positioning itself as a cheaper and more trustworthy alternative to intermediary agents, can finance service Rong360 attract customers that don't understand online banking?

China’s most popular messaging app WeChat has launched a “wealth” section called Licaitong where people can store their savings in a monetary fund. The app, which is owned by Tencent, received $130 million in deposits on the first day.

With UK consumer confidence increasing, competition among banks is stronger than ever. Austerity has left consumers cautious, while 24/7 banking has given more access and control over personal finance. But what do people want, and how can banks entice them to switch?

Is tea still the most popular drink in China? And do logo-centric brands still dominate luxury? In our 2014 / 15 cultural snapshot of China, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.