When it comes to drinking, Brazilians thirst for quality as well as quantity. They’re consuming more alcoholic drinks than ever, and becoming more adventurous in their choices. As the industry continues to grow, what does the beer – and cachaça – taste like at the top?

Carnival is the most important festival in Brazil, where it's eagerly awaited all year long. During 2014's festivities, pop culture and current events rose to the fore, reflecting the reality of Brazil’s post-economic boom and the social unrest spreading across the country.

RuPaul's Drag Race, a TV show about drag queens has become a hit in Brazil, shining a light on the country's LGBT community. With millions of gay consumers thirsty for a market that caters for them, why do Brazilian brands still ignore the opportunities offered by this demographic?

Are Brazilians still football obsessed? And are big bums still the beauty standard? In our 2014 / 15 cultural snapshot of Brazil, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.