People are under increasing pressure to be the best versions of themselves they can be: to eat healthily, spend carefully, live ethically and achieve, achieve, achieve. But as the pressure increases, so does the need to let off steam.

Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulator Kim Kardashian: Hollywood is disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?

The word 'gamer' might make you think of teens in darkened bedrooms. In reality, over 60% of all American gamers are adults, and the average gamer is a 30-year-old with a job and family. But why do we play games beyond childhood? And is the way we play as adults any different?

"Rule the red carpet!" "Take over LA!" "Date and dump celebrities!" These activities form the narrative of Kim Kardashian's smartphone game Kim Kardashian: Hollywood. It's part of an emerging genre of adventure gaming where no skill or attention is required in order to succeed.