Something old, something new, something borrowed… and blue skies, if possible! Getting hitched should be a celebration full of joy and love, but bad weather can put a real damper on the big day. What if you could pay to keep the rain away?
Brazilians are world-renowned party lovers, so it's no surprise that the wedding industry is booming. But as these celebrations of love grow increasingly lavish – buffered by the import of Western wedding traditions – the economy is slowing. Can this decade-long growth continue?
Around 40% of Gen Y think “'til death do us part” is no longer relevant, and more are saying “I don't” to tying the knot. Fusing their love of tech with real-life romance, the Facebook generation is ‘beta-testing’ marriage. But what's driving them to put commitment on probation?
Weddington Way is an online bridal boutique targeting Millennial shoppers. The boutique’s site – which has a Pinterest-esque feel – tries to translate the offline bridal party-shopping outing to an online platform. But are Millennials really buying their wedding dresses online?
Nearly 70% of Indian marriages are arranged by relatives, but matchmaking has gone online – where the profiles of potential partners can be pored over in detail. Perfiniti assesses the compatibility of potential couples. But will it prove popular with Indians looking for love?