Signal26 Mar 2015
Japanese whiskey shatters sales records

Japanese Asahi Breweries has seen its whiskey brand Nikka break the one million bottle mark in Europe for the first time. Nikka’s sales increased by 45% across Europe in 2014 – the soar in sales was driven by France, where more than 600,000 Nikka bottles were bought alone.

Japanese whiskey shatters sales records