Our/Vodka is a spirits brand from Pernod Ricard that's distilled in select cities and made by local producers. But how can the same company that produces 11.3 million cases of Absolut sit alongside indie distilleries? And are people willing to buy ‘local’ from a global giant?

Lager has been Britain's drink of choice for decades. But the market is shifting away from an emphasis on volume to value – a revolution led by small-time locally-brewed 'craft lagers' like Windsor & Eton Brewery's Republika.

Around 90% of people worldwide consider spirits to be an affordable luxury. No longer is drinking vodka, rum and gin just a means of intoxication – it's an experience to be savoured. But with the definition of ‘craft’ unclear, is it becoming little more than a marketing tag?

Catering to the growing group of craft beer fans, the Craft Check app lets drinkers scan a barcode to find out if their beer is really from an indie brewer. If it is, the app congratulates you - but if it’s ‘crafty, not craft’, it warns you that you're drinking an imitation.

At the heart of the renaissance in craft brewing is the increasing thirst for lovingly crafted beers from a new breed of drinker: the 'beer hunter'. This growing tribe is looking beyond the ordinary, and searching for something more.

Born in Singapore in 1932, Tiger Beer is now available in 65 countries across the world. And in Asia, sales are on the rise, inspiring a pan-Asia campaign that appeals to the upwardly mobile youth – who are in a better position than ever to be proud of where they're from.

After releasing the world's strongest beer, punk Scottish brewer BrewDog reacted to criticism from regulators by releasing an even stronger beer, and packaging it in roadkill. This personality is exactly what keeps fans coming back for more.

Although still nascent, wine production and consumption has become increasingly popular in Japan, with women being the driving force behind the country’s growing taste for the tipple. And now a new, all-female wine-tasting competition is demonstrating the sophistication of the female palette.