Founded by two female entrepreneurs on a mission to improve men’s fashion sense, Outfittery is a Berlin-based curated shopping service for men’s clothing that's raised €13 million in funding. The start-up plans to expand to other European countries too.

Combining computer algorithms and real stylists, British menswear brand Thread aims to deliver a truly personalised shopping experience that strips out the distractions and confusion of online shopping.

It’s widely believed that women dominate household purchasing decisions – but while this was certainly once true, has it changed over time? In light of new statistics, more and more companies are gearing their offerings and marketing towards men. But are they reaching them?

Kate, Claudia, Naomi, Gisele... these women are so iconic that surnames are no longer necessary – their faces have become regular fixtures on magazine covers and billboards alike. Now, male models are building similar reputations, transcending their old role of photoshoot props.