After a health and safety scare, KFC sales in China fell by 29% in just one month. Now, in an attempt to gain some of their original traction back, KFC outlets in China are being transformed into Starbucks-esque venues that encourage customers to relax and hang out.

In China, IKEA is a furniture-filled theme park where people are welcome to spend an entire day – even if they don’t buy anything. The Swedish furniture store has adapted to the nuances of Chinese shopping - but will it be successful?

Cafés provide the perfect grey area between home and work, but the ongoing pressure to buy more coffee or get out can be distracting and uncomfortable. Enter Russian 'anti-café' Ziferblat, where it's impossible to outstay your welcome.

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.