How do you like your eggs – eco-friendly, or affordable? Start-up Hampton Creek Foods claims to have found a vegan solution that can offer both. But as many remain distrustful of ‘modified’ food, will people be willing to go Beyond Eggs?

Americans spend on average 12 minutes eating breakfast – just half the time they spend eating lunch and dinner. When did the most important meal of the day become so rushed? And how are brands capitalising on our hunger for a quick fix?

With increasingly busy lifestyles, our eating habits are changing. Over half of people in the UK tend to eat on-the-go without the time to sit down to enjoy their food. As we have less time dedicated for eating, on-the-go breakfast products are growing in popularity.

Paleo is a diet that emphasises the importance of understanding our species' evolutionary history by determining which foods promote optimal health. When consumers aspire to go back to a time before your brand existed, how do you engage them?