Combining computer algorithms and real stylists, British menswear brand Thread aims to deliver a truly personalised shopping experience that strips out the distractions and confusion of online shopping.

Setting unrealistic goals is something we all do, especially when it comes to self-improvement. We strive to be fitter, smarter, kinder, or to eat more healthily. But shaking off old habits is hard. Sometimes we don’t even get started. Can a step-by-step app, informed by behavioural science, come to our rescue?

Quantified self meets gamification: Sandra Mardin evaluates Vitality, a wellness rewards programme which has pushed insurer Discovery group to the top of the industry.

Nearly 99% of boys and 94% of girls under 18 in the US are reported to play computer games regularly, with the average person having racked up 10,000 hours of gameplay before their 18th birthday. Wokamon wants to use this gaming time help kids get fit or stay healthy.