Motherland is a bimonthly magazine published by advertising agency Wieden+Kennedy Delhi. Launched in Autumn 2009 and with a print run of 15,000 copies, it's the only publication in India to focus on contemporary Indian subcultures.

'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new avenues to extend the brand, from leisure to education – a shift with implications reaching far beyond just publishing.

Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

Following in the footsteps of other digital brands like CNET and WebMD, Airbnb is moving beyond its internet roots into the world of publishing. Helping guests feel at home wherever they are, it's launching a glossy quarterly magazine.