With UK consumer confidence increasing, competition among banks is stronger than ever. Austerity has left consumers cautious, while 24/7 banking has given more access and control over personal finance. But what do people want, and how can banks entice them to switch?

Whether people identify as Christian, feminist or vegetarian, in a landscape that celebrates transparency, brands that share people's values tend to come out on top. Glia makes it even easier for people to find out which brands' morals mirror their own, meaning they'll never buy anything mindlessly again.

Kenco has announced a new scheme that rewards customer loyalty - with a twist. Customers can collect points from Kenco jars and choose to donate to one of two charities that support coffee farming communities. It's an effort to heighten Kenco's ethical credentials.

Brands are becoming leaders, parents and teachers as a way of rebuilding trust and cementing expertise in a time of civic uncertainty; these examples of contemporary data and debate track the rise of the Civic Brand.