With her long blonde hair, tiny waist and pure pink wardrobe, Barbie is an icon. She may be only 11 and a half inches tall, but this cultural giant has occupied a prominent position in little girls’ toy boxes for over half a century. In 2014, Barbie was knocked off the top spot on most the popular girls’ toy list. But is Barbie’s reign really over?

With smartphone adoption rising across the developed world, the global race is on to figure out what exactly the 'mobile wallet' does – and how it can improve customer experience. McDonald's is rolling out mobile payments across the whole of France.

Mysterious and manicured professional ‘unboxer’ DisneyCollector has produced over 1,200 videos on YouTube, and is captivating children around the globe. But what exactly is the appeal of watching a pair of hands remove the plastic packaging of Peppa Pig figurines?

Generation Z has grown up with a smartphone in one hand and an iPad in the other. So how come a craze for weaving plastic bands has taken playgrounds by storm? Where yo-yos and football stickers have gone before, loom bands are the kids’ craze of 2014. What exactly makes a Gen Z craze?