They don’t smoke, they don’t drink, and they want nothing more than to own a house and start a business. The kids of Generation Z may not even be 20 yet, but they've already earned a reputation as a bunch of squares. But are these digital natives really born to be mild?

Secret is America's best-selling female deodorant. Keen to encourage a new generation of consumers to take up the product, parent company P&G tapped into a broad social concern that connects parents and children alike: bullying.

The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.

Mysterious and manicured professional ‘unboxer’ DisneyCollector has produced over 1,200 videos on YouTube, and is captivating children around the globe. But what exactly is the appeal of watching a pair of hands remove the plastic packaging of Peppa Pig figurines?