Amongst the selfies and scenic sunrises, people love to post picuress of infinity pools and extravagant hotel suites on Instagram. Shares on social media are great free advertising for hotels, and now luxury hotel Conrad wants guests to book a room via the most visual social network.

Day rates were once only found at seedy motels, but Barcelona-based start-up ByHours is partnering with high-end hotels across Europe to offer short stays to the next generation of business travellers looking to freshen up, take a nap and reply to emails before an important meeting or afternoon flight.

The Apple Watch launched in April 2015 with an array of sensors to measure a user’s pulse, movement and location. Touted as a health and productivity aid, the watch is the most mainstream product to gather bodily data in the form of biometrics. But should brands know our every measurement?

While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?