The traditional hotel star rating doesn't work for Millennials. But from updating décor to offering choice and control, Marriott International is rethinking their business model in a $60m rebrand that focuses entirely on the Millennial mindset.

Impersonal, generic guidebooks are a thing of the past. Four Seasons is curating unique, personalised travel recommendations on Pinterest, extending its culture far beyond its physical walls.

Hilton Hotels are quietly killing off room service, replacing it with a more casual 'grab-and-go' restaurant. In a climate where controlling costs is essential, how can upmarket brands retain their prestige?

Luxury French travel service Au Fur et à Mesure is rethinking the answer to ‘where should I go on holiday this year?’ with a visual and emotional approach that's tailored to specific demographics, life events, and emotional goals – but is it a success?

The stereotypical image of a holiday masks a much larger variety of desires and options, connected to states of mind, emotions, personal interests and idea of leisure and enjoyment. How much do we still identify with white sands and blue sea?

Google Glass has a rather shaky reputation; the word ‘glasshole’ seems to enjoy wider usage than the product itself. But while some venues have banned Glass, others are embracing it - like the LeDomaine hotel in Spain, which offers a Glass-enabled stay.

The cruise industry is currently worth $37 billion. The cliché that these ‘floating malls’ only appeal to newlyweds or senior citizens is backed by the fact that only 7% of cruisers are Millennials. Can a company called Un-Cruise Adventures lure younger travellers aboard?

At the Aloft Hotel in California there's no need to go to the front desk if you need an extra towel; a robot butler will bring it to you. The creators, Savioke, want to develop technology that improves our lives - but at what point do we cease to need a human presence?