Indian internet coverage is patchy – especially if you’re stuck on a rickshaw. But with one of the largest smartphone user bases in the world, there’s still huge demand for boredom-killing mobile games. One company is finding success by offering more fun for less data.

Chumbak is an apparel and homeware brand that pokes fun at Indian life. From its humble beginnings as a home-based business, it's grown to more than 30 stores via digital marketing. But how has it engaged India’s Gen Y with fridge magnets featuring the everyday sights of their native country?

In emerging markets, social responsibility is more than marketing; it can improve the lives of billions. By better connecting consumers, a new social initiative from telecoms giant Tata Docomo is tackling India's growing blood deficit.

Mobile payments often start with a clean slate in developing nations, and it’s no different in India. Paytm is the country’s largest mobile wallet service, with over 25 million users. And with fresh investment from Alibaba, it’s set to drive Indian m-commerce at an even faster rate.