On the outside it looks like just another café. But the hipster-looking diner named The Corner in the inner-city Sydney suburb of Camperdown is actually a 'learning lab' for McDonald's. And it's a smart way of providing feedback on a new trendy menu for the fast food giant.

Around half a million bikes are sold in Denmark each year, and nine out of ten Danes own one. It's the ideal location for high-tech smart bike-sharing scheme Gobike to debut. But what will it mean for locals? And can it provide an effective solution to travel in other cities?

People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with the recent release of their app-game hybrid campaign The Scarecrow demonstrating the power of emotional storytelling.

McDonald’s went from hating on foodie ingredients to opening a hipster café. Now, it plans on incorporating the one vegetable it mocked in its Big Mac ad into new products – kale. Is McDonald’s having an identity crisis? Has it lost its fast food soul by trying to be all things to all people?